MEDIA BUYING
Stop Paying for Reach That Doesn't Convert.
We plan and buy media across every traditional and emerging channel — with full independence, no hidden rebates, and a commercial lens on every single decision.
Media Giants
- Expert stewardship by senior buyers, proactive strategy and campaign.
- Accountability only to one thing — your success. Transparent partnership aligned with your goals.
- Accessible performance data, trackable results linked to commercial outcomes.
Most Agencies
- Recommendations influenced by agency profitability, not your business needs.
- Established accounts managed by junior buyers, lack of active campaign stewardship after sign-off.
- Burning the metrics that matter, lack of visibility into performance.
Most Media Buying Is Designed to Benefit the Agency, Not the Client.
The traditional media buying model has a fundamental conflict of interest. Large network agencies receive rebates and incentives from media owners — which means their recommendations are influenced by what's profitable for them, not what's right for your business.
Add to that the common practice of putting junior buyers on established accounts, opaque reporting that buries the metrics that matter, and a "set and forget" mentality once the contract is signed — and it's clear why so many businesses feel like their media budget is disappearing into a black hole.
At Media Giants we were built differently. Independent by structure, senior-led by design, and accountable to one thing only — your commercial outcomes.
Media Buying That Starts With Your Business, Not Your Budget.
Here's how we approach every media buying engagement — from the first brief to the last report.
Market Analysis
We map your audience before using media channels. We identify who they are, where they spend time, and when they are most receptive.
Channel Strategy
We create a media plan that connects channels to the right audience. TV for reach, radio for frequency, OOH for relevance.
Negotiation & Buying
We negotiate for you with no vendor obligation, buying what's right and being transparent about costs.
Reporting & Optimisation
Know where your money went, what it returned, and our actions. Regular reporting focuses on commercial metrics, not just impressive figures.
Every Channel. One Integrated Strategy.
Here's what we focus on in every free strategy session.
TV Advertising
Broadcast and BVOD campaigns that build brand. We handle strategy, planning, and placement across free-to-air and streaming.
Radio Advertising
High-frequency audio campaigns in metro and regional markets. We find the best stations and formats to maximize your budget.
Out-of-Home (OOH)
We plan and buy outdoor media, from billboards to digital, to reach your brand's audience.
BVOD Advertising
Video on Demand ads on 9Now, 7Plus, 10Play, Kayo, and Binge are growing fast in Australia, yet underutilized by local brands.
Cinema Advertising
Premium, captive-audience placements that pair brand storytelling with an engaged, distraction-free mindset. Ideal for high-impact awareness campaigns.
Guerrilla Marketing
Unconventional, high-impact activations designed to generate earned media and social conversation. For brands that want to be remembered, not just seen.
The Work Speaks for Itself.
Exceptional service from the whole Team.
“The team exceeded our expectations in every aspect. Their insights helped us reach a new audience and significantly grow our brand presence.”
Sarah L. – Fresh Fusion Foods.
Media Buying Questions, Answered Honestly.
What's the minimum budget to work with you on media buying?
We typically work with clients spending $10,000 or more per month on media. Below that threshold it's difficult to buy across enough channels to build meaningful reach. If you're not there yet we'll tell you honestly — and we can discuss what a realistic path looks like.
Do you receive rebates or kickbacks from media owners?
No. We do not take hidden rebates or undisclosed kickbacks from media owners. Our recommendations are based on what gives your business the strongest return, not what benefits us behind the scenes.
How long before we see results from a media campaign?
It depends on the channel, the offer, and the buying strategy. Some campaigns show useful signals within the first few weeks, while broader media efforts may take longer to optimise. We focus on getting early clarity fast, then improving performance through data-led refinement.
Can you work alongside our existing digital marketing team?
Absolutely. We often work alongside in-house teams, specialist agencies, or external partners. Our role is to strengthen the overall performance of your media, not create friction or duplicate effort.
Do you handle creative production as well?
Yes, where needed. We can support with creative direction, messaging, and asset production to make sure campaigns are set up to perform. If you already have a creative team, we’re equally comfortable collaborating with them.
Ready to Make Your Media Budget Work Harder? .
Book a free 30-minute strategy session and we'll show you exactly where your current media approach is leaving money on the table.
- Free 30-minute strategy session
- Senior strategists only — no juniors
- Response within 24 hours
- No lock-in contracts
Free 30-minute call. No lock-in. No obligation.